(2020)

(2020)

Anatomy is an immune system multivitamin with over 16 vitamins and minerals that will boost your whole body. With a distinctive all-in-one approach, the product comes to life as an everyday companion to improve your health and wellness.  

The identity is intentionally minimalistic and untroubled in order to emphasize the scientific expertise that goes into each pill. It also embraces a clean look like a statement of good taste - visually speaking.

The brand develops around the use of white space, one weight sans serif typography that balances a traditional and contemporary voice and a utilitarian yet stylish linework: each part of the brand system provides information and functionality.

Anatomy is an immune system multivitamin with over 16 vitamins and minerals that will boost your whole body. With a distinctive all-in-one approach, the product comes to life as an everyday companion to improve your health and wellness.  

The identity is intentionally minimalistic and untroubled in order to emphasize the scientific expertise that goes into each pill. It also embraces a clean look like a statement of good taste - visually speaking.

The brand develops around the use of white space, one weight sans serif typography that balances a traditional and contemporary voice and a utilitarian yet stylish linework: each part of the brand system provides information and functionality.

Role:
Creative and Art Director

Creative Team:
Matt Shalinsky (CCO), Rob O'Donnell (Graphic & web design), Britt Rozenblat (Client)

Made in:
Rank Media Agency →

Project Site:
Anatomy Vitamins →

Role:
Creative and Art Director

Creative Team:
Matt Shalinsky (CCO), Rob O'Donnell (Graphic & web design)

Made in::
Rank Media Agency →

Project Site:
Anatomy Vitamins →