(2020)

(2020)

RISE Kombucha is Canada’s leading kombucha brand who mandated Rank to review and re-imagine its image. The project consisted of rebranding their classic line, as well as creating a brand new concept for the launch of their “1g” product line. Full print and digital environment were provided, as well as a new plan for their brand presence.

"Not your basic kombucha" defines the personality of the new Classic line, a product that is focused on science and process standardization to create the best kombucha in town. On the other hand, "Fruit Forward Thinking" is the foundation of 1g line: flavors with only 1 gram of sugar that are inspired by South American fruits and landscapes. An approach that translates in a rich mix of color, taste, and rhythm.

My role as Art Director and lead designer allowed me to work in close proximity with RISE marketing team to develop the new brand language, define their tone and character in the market while educating the consumer and transitioning into a mainstream audience.

RISE Kombucha is Canada’s leading kombucha brand who mandated Rank to review and re-imagine its image. The project consisted of rebranding their classic line, as well as creating a brand new concept for the launch of their “1g” product line. Full print and digital environment were provided, as well as a new plan for their brand presence.

"Not your basic kombucha" defines the personality of the new Classic line, a product that is focused on science and process standardization to create the best kombucha in town. On the other hand, "Fruit Forward Thinking" is the foundation of 1g line: flavors with only 1 gram of sugar that are inspired by South American fruits and landscapes. An approach that translates in a rich mix of color, taste, and rhythm.

My role as Art Director and lead designer allowed me to work in close proximity with RISE marketing team to develop the new brand language, define their tone and character in the market while educating the consumer and transitioning into a mainstream audience.

 

Role:
Creative, Art Director & Lead Designer

Creative Team:
Matt Shalinsky (CCO), Tamara Tenenbaum, Santiago Torres

Work Team: Laurie Castels, Carl Tabib, Bonnie Jean, Conor Pendergast and Vanessa Butler

Made in:
Rank Media Agency →

Video Production:
Studio Kay

Project Site:
risekombucha.com →

Role:
Creative, Art Director & Lead Designer

Creative Team:
Matt Shalinsky (CCO), Tamara Tenenbaum, Santiago Torres

Team: Laurie Castels, Carl Tabib, Bonnie Jean, Conor Pendergast and Vanessa Butler

Made in:
Rank Media Agency →

Video Production:
Studio Kay

Project Site:
risekombucha.com →