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Red Bull: Faster, Higher, Stronger —

Red Bull: Faster, Higher, Stronger —

Red Bull: Faster, Higher, Stronger —

Client:
Red Bull

Published:
06-2017. Bogotá, Colombia.

Role:
Art Director + Lead Designer

Creative Direction:
Sebastián Daza & Me

Development + Production:
Uvée Creative →

Video Production:
Skillz Agency →

Client:
Red Bull

Published:
06-2017. Bogotá, Colombia.

Role:
Art Director + Lead Designer

Creative Direction:
Sebastián Daza & Me

Development + Production:
Uvée Creative →

Video Production:
Skillz Agency →

Client:
Red Bull
Published:
06-2017. Bogotá, Colombia.

Role:
Art Director + Lead Designer

Creative Direction:

Sebastián Daza & Me

Development + Production:

Uvée Creative →

Video Production:
Skillz Agency →

Red Bull Colombia’s college taught by Maria Pajón, a Red Bull BMX racing athlete and olympic gold medalist. The goal of this event was to teach Red Bull’s values and how “wings” are given not only to their athletes, but also to all their employees. This message is told through the company’s values and states how the concept of wings also applies to daily tasks. Red Bull states that through the company’s opportunities, employees should be able to exceed their own expectations; to achieve goals.

Red Bull’s On Premise team is constantly empowering and boosting their musketeers, the true ambassadors of Red Bull Brand in OP business that work with the very best bars, restaurants, clubs, venues and events. They are a very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation. Each year, Red Bull Latam organises a college (training program) to teach the art of musketeering and award the best numbers. For its 2014 version, RB chose Bogotá, Colombia as the host country for the program. The mission was to create a three day event / brand experience to strengthen skills through a mix of local flavour and brand values.

“Go Beyond: Meeting of Legends” comes as an unique experience for an elite team of ambassadors, whose sales numbers are above the expectations, they are the best of the best, icons and rock stars in their field. There is nothing ordinary in what they do, they are specialized but their methods are a secret. The idea behind this project was to dig out the gold of every participant’s well-kept secrets of their success.

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santiagotor.acos@gmail.com
Montreal, Quebec

santiagotor.acos@gmail.com
Montreal, Quebec

santiagotor.acos@gmail.com
Montreal, Quebec

All Rights Reserved
© 2019 Santiago Torres Acosta 

All Rights Reserved
© 2019 Santiago Torres Acosta

All Rights Reserved
© 2019 Santiago Torres Acosta 

All Rights Reserved
© 2019 Santiago Torres Acosta 

All Rights Reserved
© 2019 Santiago Torres Acosta