Typefaces —

Red Bull The One —

Red Bull The One —

Typefaces:
1. Amapola. In progress.
2. Magma. Unreleased.
3. Sagrada. Unreleased.

Client:
Red Bull
Published:
04-2015, Lima, Perú.

Role:
Art Director + Lead Designer

Creative Direction:
Sebastián Daza, David Caro,
José Villabona & Me

Development + Production:
Uvée Creative →

Video Production:
Skillz Agency →

This is a collection of typographic personal projects that aim to blur the boundaries between art and design. Crafted by experimentation: Amapola, Magma and Sagrada are expressive systems designed to leave a mark on the text with a unique voice. Amapola (Papaver somniferum), named after the Poppy or Opium, is a radical and playful display typeface that showcase a high x-height, ultra condensed spacing and a thin body. For Amapola, Visual Expression beats legibility.

Each year, Red Bull Latam organises an event designed to train and award the On Premise team. “Red Bull: The One”, a three day event, was held in Lima, Perú as a “college” (workshop) to empower the true Red Bull ambassadors – the musketeers. The OP team who  deal with the very best bars, restaurants, clubs, venues and events. A very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation.

In 2015, Lima, Perú, was the chosen city for this event and was a brand experience to strengthen skills through a mix of local flavour and brand values. “The One” is a program for young musketeers to learn from the best of the best. It served as a brand experience for the musketeer’s youth, a bright team that is dealing with new trends constantly, new spaces to approach and a new client scheme. Their mission: to keep RB standards young, fresh and attractive.

Each year, Red Bull Latam organises an event designed to train and award the On Premise team. “Red Bull: The One”, a three day event, was held in Lima, Perú as a “college” (workshop) to empower the true Red Bull ambassadors – the musketeers. The OP team who  deal with the very best bars, restaurants, clubs, venues and events. A very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation.

In 2015, Lima, Perú, was the chosen city for this event and was a brand experience to strengthen skills through a mix of local flavour and brand values. “The One” is a program for young musketeers to learn from the best of the best. It served as a brand experience for the musketeer’s youth, a bright team that is dealing with new trends constantly, new spaces to approach and a new client scheme. Their mission: to keep RB standards young, fresh and attractive.

Each year, Red Bull Latam organises an event designed to train and award the On Premise team. “Red Bull: The One”, a three day event, was held in Lima, Perú as a “college” (workshop) to empower the true Red Bull ambassadors – the musketeers. The OP team who  deal with the very best bars, restaurants, clubs, venues and events. A very passionate group that focus on building long-term partnerships and always detect new opportunities for negotiation.

In 2015, Lima, Perú, was the chosen city for this event and was a brand experience to strengthen skills through a mix of local flavour and brand values. “The One” is a program for young musketeers to learn from the best of the best. It served as a brand experience for the musketeer’s youth, a bright team that is dealing with new trends constantly, new spaces to approach and a new client scheme. Their mission: to keep RB standards young, fresh and attractive.

[ST]contenido_magna

santiagotor.acos@gmail.com
Montreal, Quebec

santiagotor.acos@gmail.com
Montreal, Quebec

santiagotor.acos@gmail.com
Montreal, Quebec

All Rights Reserved
© 2019 Santiago Torres Acosta 

All Rights Reserved
© 2019 Santiago Torres Acosta

All Rights Reserved
© 2019 Santiago Torres Acosta 

All Rights Reserved
© 2019 Santiago Torres Acosta 

All Rights Reserved
© 2019 Santiago Torres Acosta